Benefits of a SIP telephony system for business | Azzurri ...

The top three business benefits of deploying SIP telephony in your organisation include:?

1. Disaster recovery?

In the event of a disaster, all calls can be quickly and automatically re-routed to another location. For example, if head office suffers a power outage, all inbound calls to the head office can be automatically re-routed to the call centre.

?2. Flexibility?

In a traditional telephony infrastructure, the PSTN, ISDN or PRI circuits limit the number of concurrent calls, as shown in Table 1.?

Circuit Type	Concurrent calls
PSTN	1
ISDN2	2
PRI10	10
PRI20	20
PRI30	30

Table 1. Fixed concurrent calls per circuit type?

This results in two issues. First, it does not allow staff to make more calls than allowed by the circuit type. For example, on a day-to-day basis, a sales office with 20 staff being able to make 10 concurrent calls may be adequate. However, if the company initiates a sales drive, the 10-calls restriction would limit severely the operation of the sales drive. In contrast, a SIP telephony system would enable a sales office to burst its concurrent calls restriction on an ad hoc basis.?

Second, a company has to commit to a specific circuit type, which can lead to it paying for a large number of unused lines. For example, a company with seven staff may be forced to purchase a PRI10 because of the limited choice in the traditional telephony market place. Even when all staff are on the phone at the same time, the company is still paying for three unused lines.?

SIP voice services allow any number of users to be added to or taken from the service without financial penalty.?

3. Virtual business presence?

By deploying SIP voice services a business can hold all of its geographic numbers (02, 03, etc.) centrally and route them to any office. This allows a company to have a virtual business presence in a town or state. i.e. A growing company may only have offices in Sydney, but wish to grow their sales presence and customer base in Melbourne. The company can add a Melbourne geographic number (03 xxxx xxxx) to its website and sales material. The Melbourne number can be held on the SIP gateway and all calls to the Melbourne number are delivered to the Sydney office?s telephone system.?

When deciding whether to go with a SIP telephony system it is important to look at the full picture. Click here to read our SIP White paper.

Source: http://azzurricommunications.com.au/index.php/2012/03/22/benefits-of-a-sip-telephony-system-for-business/

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